Saturday, January 14, 2012

"Fun in the Philippines" Blunder

A photo of Thailand used in The Straits Times baring the new DOT campaign "It's more fun in the Philippines" is now one of the rising issues online.

The photo below was credited to the Department of Tourism in the online version of the News paper.

Here's the print version of the paper published on January 12, 2012.

The photo was formerly published online showing the Shongkaran Festival of Thailand.

Irresponsible reportage?
Department of Tourism Blunder?
An individual's deception?

I for one will not blame the reporter if that photo has indeed come from the Department of Tourism. If for some reason, an individual just want to make fun of the logo and the DOT readily accepted it, then perhaps that department should be the one to be educated first about our tourism for they don't know what are ours and what are not.

But if the photo was not from DOT but only attributed to them like they claimed, then the responsibility is to the journalist especially if the photo was only downloaded online.

I don't like the new slogan but I don't want to reject it. Compared to the "Pilipinas kay Ganda", there are many ways to make it work. We can promote the Philippines as a place of Fiestas, Adventures, Foods, Beaches, etc.

Yet, if our Department Heads don't have enough knowledge and don't explore for new ideas to promote tourism, our new campaign will not go far and we'll just have another useless battle cry striving after the wind. I do believe there are many talented individuals who can make this campaign escalate.

Yes, it's fun in the Philippines as what our colleagues working abroad would say, "there's no place like home" because there are many things that we can proudly say, "only in the Philippines."

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